Marketing ideas

Florist marketing ideas, ranked by cost and time

Most marketing advice for florists is a long list with no order. Here are the ideas that bring flower orders, grouped by what they cost you in money and time, so you can start with the free ones and add the rest when they pay off.

Updated 23 October 2026 · 2 minute read

Phone photo: wrapped tulips, kraft paper and gypsophila — **Illustrative test example**The kraft-wrapped bouquet resting on a cream knit, a red-ribboned gift and gold baubles beside it. Room: Christmas gift table. Phone photo: Demonstration photo by Nur on Pexels, not a customer.

Illustrative test example: Kraft-wrapped bouquet of tulips and gypsophila on a cream knit with a red gift box and gold baubles — **Illustrative test example**The kraft-wrapped bouquet resting on a cream knit, a red-ribboned gift and gold baubles beside it. Room: Christmas gift table. Phone photo: Demonstration photo by Nur on Pexels, not a customer.

Free, and under an hour

Refresh your Google Business Profile with new photos and your current menu. Read Google Business Profile tips for florists.
Reply to every review, kindly and briefly.
Pin your best seller to the top of Instagram and Facebook.
Fix your bio and links so ordering takes one tap: see florist Instagram bio examples.

Low cost, a few hours a month

Matching menu photos across your website, Etsy and social media, so your shop looks like one brand.
A social rhythm: see 30 days of florist social media ideas.
A monthly email to past customers: this month’s flowers, the next flower day and your order-by date.
Local partners: cafés, hairdressers and offices that would display flowers with a small card.

Seasonal pushes

Valentine’s, Mother’s Day and Christmas menus, photographed and online weeks before: see the Christmas plan.
Wreath and arrangement workshops, which fill quiet months and grow your following.
Corporate standing orders for receptions, restaurants and hotels.

Paid, once the basics work

Boost your best organic post in your delivery area before a big flower day.
Local search ads for “florist near me” in the weeks before Valentine’s and Mother’s Day.
A photographer for a wedding portfolio or a brand shoot, while everyday photos come from ShotSetter.

Made only for florists

The photo tool every florist should have

Your flowers are the product. ShotSetter makes the photo as lovely as the arrangement, wherever you share it: one phone photo in, a studio photo out.

For social media

Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.

For selling on your website

A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.

Skip the photographer. A studio photo from one phone photo, in about a minute.
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Your real flowers. Your flowers and vase kept natural, so customers see your own work.
200+ rooms made for flowers. Studios, pedestals, homes, weddings and every season.
A free fix with every 10 credits, if something isn’t quite right.

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Quick answers

What is the best free marketing for a florist?

An up-to-date Google Business Profile with fresh photos, replies to every review, and a pinned best seller with a one-tap way to order.

How can a flower shop get more orders?

Make ordering easy, keep matching photos of your menu everywhere customers look, post on a steady rhythm and push each flower day weeks ahead.

Should florists pay for ads?

Once the free basics work, small, local, seasonal ads around Valentine’s, Mother’s Day and Christmas can pay off. Boost a post that already performs well.