Instagram bio
Florist Instagram bio examples, and a simple formula
Your Instagram bio has about two seconds to tell someone what you do, where and how to order. Here is a formula that fits in Instagram’s 150 characters, and examples for each kind of florist.
Phone photo
Studio photoThe formula
What you make
Garden-style bouquets, wedding flowers, sympathy tributes.
Where
Your town or area, so local customers know you deliver to them.
What makes you different
Seasonal stems, same-day delivery, locally grown, a signature style.
How to order
A link, a phone number, or “DM to order”.
Examples you can adapt
- Flower shop: Seasonal flowers in Riverside 🌿 Same-day delivery when you order by noon · Order below 👇
- Home florist: Garden-style bouquets from my studio in Oakfield · Fridays and Saturdays only · DM to order
- Wedding florist: Romantic, garden-inspired wedding flowers in the Hudson Valley · Now booking next season · Enquire below
- Sympathy florist: Gentle sympathy and funeral flowers in Leeds · Here to help, seven days a week · Call or DM us
- Flower farm and florist: Grown here, arranged here 🌸 Seasonal stems from our Somerset farm · Bouquets and buckets below
Make the rest of the profile match
- Profile photo: your logo or a clean photo of your signature design.
- Highlights: Shop, Weddings, Sympathy, Reviews, Delivery.
- First row of posts: your three best photos, in one matching style.
A matching first row is the easiest win: photograph your best sellers in one ShotSetter room and your profile looks like a shop window. Write yours in seconds with the free florist Instagram bio generator. For captions, read florist Instagram captions by occasion, and if you’re still choosing a name, try the free flower shop name generator.
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A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.
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Quick answers
What should a florist put in their Instagram bio?
What you make, where you are, what makes you different and how to order, in Instagram’s 150 characters.
How long can an Instagram bio be?
Up to 150 characters, so lead with what you do and where, and end with how to order.
Should a florist add a link in their bio?
Yes: a link to your shop, menu or order page makes it easy for people to buy straight from your profile.
