Post examples

Flower shop social media post examples, by occasion

Sometimes the quickest way to a good post is to see one. Here are example posts for the occasions florists post about most, with what to put on them and the size each one needs.

Updated 23 October 2026 · 2 minute read

Illustrative test example, close-up: campaign kit — **Illustrative test exampleOne photo, a whole Valentine’s campaign.** Made with ShotSetter’s Campaign kit from one studio photo: an Instagram post, two Stories and a Pinterest pin, in the shop’s name. Cropped from the full photos, with no retouching.

Phone photo: mixed vase, carnations, chrysanthemums and delphinium in glass — **Illustrative test example**The vase on a blush plaster pedestal against a dusty-rose wall, rose petals at the edges. Room: Valentine pink pedestal. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

Illustrative test example: Mixed arrangement in a glass vase on a blush pink pedestal against a dusty rose wall — **Illustrative test example**The vase on a blush plaster pedestal against a dusty-rose wall, rose petals at the edges. Room: Valentine pink pedestal. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

Valentine’s Day

Feed post (4:5): your signature red design, name and price: “The Blush Garden Jar · $85”.
Story (9:16): “Valentine’s pre-orders are open”, then “Order by Wed, Feb 10”.
Pin (2:3): the arrangement with a short title and a link to order.

Mother’s Day

Feed post: a soft pastel design with “Made for Mum”.
Story: a choice of three, with the order-by date for delivery.
Facebook post: your delivery area and the last day to order.

Christmas

Feed post: a wreath on a door, with sizes and prices.
Story: a countdown to your Christmas order-by date.
Banner: your Christmas menu across the top of your website.

Sympathy

Keep it quiet and kind: a simple photo of a sympathy piece in a calm setting, the words “Here to help when words are hard”, and how to reach you by phone. No countdowns or sales language.

Everyday best sellers

A clean studio photo with the name and price, posted on a steady rhythm, does most of the work. For more ideas, read 30 days of florist social media ideas.

Made only for florists

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For social media

Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.

For selling on your website

A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.

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Quick answers

What size should flower shop posts be?

4:5 portrait (1080 × 1350 px) for Instagram feed posts, 9:16 (1080 × 1920 px) for Stories and 2:3 for Pinterest pins.

What should a Valentine’s Day flower post say?

The design’s name and price, that pre-orders are open, and your order-by date for delivery, with a link to order.

How do I make a flower post quickly?

Take one phone photo, make it a studio photo in ShotSetter, then use the Campaign kit: it makes the post, three Stories, a pin and a banner in your shop’s name.