Christmas plan
Christmas marketing for florists: a six-week photo and post plan
Christmas Day 2026 falls on a Friday, and for most florists December is the busiest month after Valentine’s. The shops that do best start early: their Christmas menu is photographed and online before customers start looking. Here is a simple six-week plan you can start in early November.
Phone photo
Studio photo
Studio photo
Studio photoDecide your Christmas menu first
- Wreaths for front doors, in two or three sizes.
- Centrepieces for the Christmas table, with candles if you sell them.
- Gift bouquets and arrangements in red, white and green, plus one softer option.
- Workshop places, if you run wreath-making evenings.
- Your order-by date for delivery, and your closing days.
The six-week plan
Week 1 (early November): photograph the menu
Make one of each design and photograph them. Put them in one Christmas room so the whole menu matches, and update your website, Google Business Profile and any marketplace listings.
Week 2: announce pre-orders
Post the menu with a clear “pre-orders open” message and a link to order. Pin it to the top of your profile.
Week 3: wreaths and workshops
Wreath photos on a door, workshop dates and how to book.
Week 4: corporate and gifts
Reach out to local offices, restaurants and hotels for reception flowers and gifts.
Week 5: order-by countdown
Stories each day counting down to your order-by date, with your best sellers.
Week 6: last call and thank you
A last-call post, then a thank-you with a photo of the busiest day at the bench.
Make the posts in minutes
ShotSetter has rooms for Christmas: red velvet, a dinner table, a cabin, a frosty window, white marble with silver and a front door for wreaths. Photograph each design once and choose a Christmas room. Then the Campaign kit makes an Instagram post, three Stories counting down to your order-by date, a Pinterest pin and a banner in your shop’s name, with captions. See the holiday rooms for every season.
Made only for florists
The photo tool every florist should have
Your flowers are the product. ShotSetter makes the photo as lovely as the arrangement, wherever you share it: one phone photo in, a studio photo out.
For social media
Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.
For selling on your website
A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.
- Skip the photographer. A studio photo from one phone photo, in about a minute.
- From 33¢ a photo. Every photo is 4K and uses 1 credit. A trial pack is $9 for 10 credits, good for 30 days.
- No subscription needed. Start with a one-time trial pack. Try 3 photos free, no card.
- Your real flowers. Your flowers and vase kept natural, so customers see your own work.
- 200+ rooms made for flowers. Studios, pedestals, homes, weddings and every season.
- A free fix with every 10 credits, if something isn’t quite right.
Quick answers
When should florists start Christmas marketing?
Early November: photograph the Christmas menu in week one and open pre-orders in week two, so it’s online before customers start browsing.
What should a florist sell at Christmas?
Wreaths in two or three sizes, table centrepieces, red, white and green gift arrangements, and wreath workshops if you run them.
How do I photograph a Christmas flower menu quickly?
Photograph each design once with your phone, then place them all in one Christmas room in ShotSetter so the menu matches. Each photo takes about a minute.
