Holiday rooms

Holiday rooms for your flower photos

Holiday customers buy a feeling as much as a bouquet. The same red roses look like a gift on a velvet pedestal with warm lights behind them, and like stock in front of the cooler. ShotSetter now has holiday decor rooms for every big flower day, so you can photograph your menu weeks before the rush, without dragging out the tree or the props.

Updated · 4 minute read

Phone photo: mixed vase, carnations, chrysanthemums and delphinium in glassPhone photoIllustrative test example: Mixed arrangement in a glass vase on a red velvet pedestal with golden Christmas lightsStudio photo
Illustrative test exampleThe vase on a red velvet pedestal with a brass rim, warm Christmas lights glowing behind. Room: Red velvet · Christmas. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

Why holiday rooms sell flowers

A holiday menu competes with every other shop in town for the same few weeks. A photo that already looks like the season tells customers at a glance that you are ready, that the arrangement is a gift, and that they can order now. It also saves you a day of styling, because the tree, the candles and the garland are already in the room.

Phone photo: mixed vase, carnations, chrysanthemums and delphinium in glassPhone photoIllustrative test example: Mixed arrangement in a glass vase on a walnut Christmas table with candlesticks and a garlandStudio photoIllustrative test example: Mixed arrangement in a glass vase on a white marble table with silver baubles aboveStudio photoIllustrative test example: Mixed arrangement in a glass vase on a red velvet pedestal with golden Christmas lightsStudio photo
Illustrative test exampleOne vase arrangement, three Christmas rooms: a candlelit dinner table, white marble with silver baubles and a red velvet pedestal. Rooms: Christmas dinner table, White marble · silver baubles, Red velvet · Christmas. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

A room for every flower holiday

Christmas:Red velvet · ChristmasForest green · ChristmasChristmas dinner tableWhite marble · silver baublesCabin fireside tableChristmas morningSnowy window seatStone mantel · firelightChristmas gift tableChristmas front door

Valentine’s Day:Valentine pink pedestalValentine candlelit dinnerValentine gift tableValentine blush

Mother’s Day:Mother’s Day sage pedestalMother’s Day breakfastMother’s Day gift table

Easter and spring:Easter yellow pedestalSpring gift table

Thanksgiving:Harvest clay pedestalThanksgiving gift tableGathering season

Birthdays:Birthday gift table

Phone photo: mixed vase, carnations, chrysanthemums and delphinium in glassPhone photoIllustrative test example: Mixed arrangement in a glass vase on a blush pink pedestal against a dusty rose wallStudio photoIllustrative test example: Mixed arrangement in a glass vase on a sage green pedestal against a lilac wall with leaf shadowsStudio photoIllustrative test example: Mixed arrangement in a glass vase on a terracotta pedestal with small pumpkins and wheatStudio photo
Illustrative test exampleThe same vase for Valentine’s, Mother’s Day and Thanksgiving: blush, sage and warm clay pedestals. Rooms: Valentine pink pedestal, Mother’s Day sage pedestal, Harvest clay pedestal. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

When to photograph each holiday menu

  • Christmas: early November, so your menu is on your website before the first December orders.
  • Valentine’s Day: the first two weeks of January. It is the busiest flower day of the year, and customers decide early.
  • Mother’s Day: early April, about a month before the second Sunday in May.
  • Easter: early March, as the spring flowers arrive.
  • Thanksgiving: late October, with your autumn centrepieces.

Wrapped bouquets get gift tables

For hand-tied and wrapped bouquets there is a soft close-up gift table for each holiday: white linen with a little gift box, a red heart and envelope for Valentine’s, a teacup for Mother’s Day, gold baubles for Christmas. The bouquet rests on the cloth in its own paper and ribbon.

Phone photo: wrapped tulips, kraft paper and gypsophilaPhone photoIllustrative test example: Kraft-wrapped bouquet of tulips and gypsophila on a cream knit with a red gift box and gold baublesStudio photo
Illustrative test exampleThe kraft-wrapped bouquet resting on a cream knit, a red-ribboned gift and gold baubles beside it. Room: Christmas gift table. Phone photo: Demonstration photo by Nur on Pexels, not a customer.

Start every listing with a hero photo

The first photo of a listing does the selling, and most florists use the same few looks for it: a clean cream or grey studio, a stone tray in the sun, a bright living room or a classic panelled room. These Hero rooms now sit at the top of the room list, so your first photo is always one tap away. Use a hero photo first, then a holiday room as the second photo.

Hero rooms:Warm cream studioSoft grey studioTravertine tray · sunlightCosy living roomClassic panelled roomSunlit wood tableLinen flat-layBride’s hands · window light

Phone photo: mixed vase, carnations, chrysanthemums and delphinium in glassPhone photoIllustrative test example: Mixed arrangement of carnations, chrysanthemums and delphinium in a glass vase on a travertine tray in afternoon sunStudio photo
Illustrative test exampleA mixed glass-vase arrangement standing on a rough travertine tray in warm afternoon sun. Room: Travertine tray · sunlight. Phone photo: Demonstration photo by Natalia S on Pexels, not a customer.

A one-afternoon holiday plan

  1. Make one sample of each menu item

    Use the stems and vase you will really send, so the photo matches what customers receive.

  2. Take one phone photo of each

    By a window, at flower height, with the whole piece in the frame. Our phone photo guide has the details.

  3. Pick one hero room and one holiday room

    Open the studio, choose Hero for your first photo and Holidays for the season. Each photo takes about a minute.

  4. Keep the same rooms for the whole menu

    A matching look makes your menu feel like one boutique collection, and customers can compare designs side by side.

  5. Download every size

    A website size for your menu page, plus post and Story sizes with your logo for Instagram and Facebook.

Made only for florists

The photo tool every florist should have

Your flowers are the product. ShotSetter makes the photo as lovely as the arrangement, wherever you share it: one phone photo in, a studio photo out.

For social media

Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.

For selling on your website

A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.

  • Skip the photographer. A studio photo from one phone photo, in about a minute.
  • From 33¢ a photo. Every photo is 4K and uses 1 credit. Packs start at $9 for 10 credits and never expire.
  • No subscription needed. Pack credits never expire. Try 3 photos free, no card.
  • Your real flowers. Your flowers and vase kept natural, so customers see your own work.
  • 200+ rooms made for flowers. Studios, pedestals, homes, weddings and every season.
  • A free fix with every 10 credits, if something isn’t quite right.

Quick answers

Does ShotSetter have Christmas and holiday rooms for flower photos?

Yes. There are Christmas, Valentine’s Day, Mother’s Day, Easter, Thanksgiving and birthday rooms, from velvet pedestals and candlelit tables to soft gift tables for wrapped bouquets. They are all in the Holidays tab of the room list, all year.

When should florists photograph a holiday menu?

About four to six weeks before the day: early November for Christmas, early January for Valentine’s Day and early April for Mother’s Day. That leaves time to put the photos on your website and social pages before orders build up.

How much do holiday flower photos cost with ShotSetter?

From 33¢ for each 4K photo. Packs start at $9 for 10 credits and never expire, and new accounts get 3 free credits.

More guides for florists

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