Social media plan
Florist social media ideas: 30 days of posts from the work you already do
The hardest part of social media for a florist isn’t ideas, it’s time. You’re at the bench all day. The trick is to stop thinking “what do I post?” and start thinking “how many posts can this one arrangement make?”. Here is a month of ideas built that way.
Phone photo
Studio photoOne arrangement, five posts
The product post
A clean studio photo with the name and price, for your feed.
The detail
A close-up of the main bloom, with its name and where it was grown, if you know.
The making-of
A short clip or photo of your hands at work.
The Story
A tall Story with “order today for delivery” and a link.
The pin
A Pinterest pin that sends people to the product page.
A 30-day plan
- Mondays: this week’s special. One design, one price, one link.
- Tuesdays: flower facts. The name, the meaning or the season of one stem.
- Wednesdays: behind the scenes. Market runs, conditioning, the workbench.
- Thursdays: a customer moment, with permission: a delivery, a thank-you note, a reaction.
- Fridays: weekend orders. Best sellers and the order-by time for Saturday.
- Weekends: inspiration. A styled photo in a home or table setting, to show how it looks in a room.
- Before every flower day: a menu post, then Stories counting down to the order-by date.
Make it quick
ShotSetter turns one phone photo into a studio photo, then the Campaign kit makes the post, three Stories, a pin and a banner in your shop’s name, with the caption and hashtags. For the words, try the free flower caption generator, and read florist Instagram captions by occasion.
Made only for florists
The photo tool every florist should have
Your flowers are the product. ShotSetter makes the photo as lovely as the arrangement, wherever you share it: one phone photo in, a studio photo out.
For social media
Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.
For selling on your website
A studio product photo for every design, all in one house style, so your shop looks like a boutique. Customers see your real work instead of stock photos, and get what they saw.
- Skip the photographer. A studio photo from one phone photo, in about a minute.
- From 33¢ a photo. Every photo is 4K and uses 1 credit. A trial pack is $9 for 10 credits, good for 30 days.
- No subscription needed. Start with a one-time trial pack. Try 3 photos free, no card.
- Your real flowers. Your flowers and vase kept natural, so customers see your own work.
- 200+ rooms made for flowers. Studios, pedestals, homes, weddings and every season.
- A free fix with every 10 credits, if something isn’t quite right.
Quick answers
What should a florist post on social media?
This week’s specials, flower facts, behind-the-scenes moments, customer moments with permission, weekend best sellers and holiday menus with order-by dates.
How often should a florist post?
A steady rhythm matters more than volume: three to five feed posts a week plus Stories works for most shops. Before big flower days, post more.
How do I get more posts from one arrangement?
Make a product post, a detail, a making-of, a Story with an order link and a Pinterest pin from the same design. ShotSetter’s Campaign kit makes the post, Stories and pin for you.
